LION is an example of how the Internet and World Wide Web can be used to fundamentally change an industry. Traditionally, mortgage brokers have relied on faxes from lenders to stay current on home loan rates, and on the abilities of individual mortgage brokers to manually sort through pages of program details to find the best loans for customers. The process was inherently inefficient and expensive.

Utilizing the connectivity of the Internet and sophisticated database techniques, LION has created a web site that allows mortgage brokers around the country to access the vast majority of home loan programs electronically, selecting and sorting the programs based on specific criteria for each customer.

LION is dramatically improving the efficiency of the mortgage lending market, resulting in lower costs to borrowers, higher profit margins for mortgage brokers, and lower costs for lenders. From a broader perspective, LION is an example of how the World Wide Web can be used to go far beyond being an electronic catalog. The site demonstrates how the Web can be used to literally change the way people do business, and impact people across the nation by helping make home ownership more accessible and less expensive.