Within the marketplace and online storefronts, LION, Inc. has built tools that generate leads and applications.

In the LionInc.com marketplace, lenders generate leads through an electronic loan scenario exchange. This allows mortgage brokers to quickly and efficiently contact mortgage lenders on particular loans to get funding decisions. Mortgage Lenders are able to establish new broker relationships and to fill their loan pipelines with targeted loans for their secondary market needs.

Originators that participate in the Mortgage101.com portal network receive 1003 applications and prequalifications forms that are a valuable lead source in their day-to-day business activities. These technologies are incorporated into the web site designs developed for our retail originator customers.