Lioninc.com empowers mortgage originators to conduct business on the Internet with a transaction and workflow management system. It enables originators to manage mortgage rates, mortgage leads, mortgage applications, mortgage web site design, mortgage advertising campaigns and account information.

LION, Inc's Lender Workbench enables mortgage lenders to manage loan programs, documents, leads, branch listings, advertising campaigns and account information. LION, Inc. also makes it easy to analyze data mining statistics for marketing and lead generation activities.

LION, Inc.'s LoanCAT ASP solution also has application management utilities to facilitate an efficient and fast loan process. The product features origination applications such as product and pricing search engines, real-time rate locking capabilities, electronic 1003 manager, loan status monitoring and a broadcast e-mail center. A central administrative module controls these features.