LION's current strategic goals are focused through three major initiatives that will increase the lender participation and connectivity to the broker, enhance the core online services for brokers, and connect our consumer traffic to our business customers and partners.
The Company plans to offer a new line of web-based management tools that will allow the lender to receive rate locks and application files, submit and manage rates, and control web access to its' broker customers. Successful implementation of this strategy will increase lender participation and the strength of the program and pricing database.
The Company plans to enhance the core online service for broker originator teams. The branch-based productivity tools will include access to a private database of lenders and vendors, online marketing system, and integrated third party software providing credit decisions and vendor settlement services.
The Company plans to connect its strong consumer traffic with originators in a performance based model. The company believes there will be strong consumer demand for credit approvals through unbiased mortgage portals that represent a local broker originator network.
These initiatives promote a growth strategy that will expand market share and build strategic relationships with complementary industry partners.
